The Kav Mashve Core Program works towards creating a constructive professional encounter between Arab college graduates and potential employers.  This is done on two levels:

1. By training and empowering Arab college graduates, bringing them to a fair and equal starting point as they compete in the labor market 

2. By recruiting employers to actively participate in the transformation, embrace principles of diversity, and offer positions to Arab college graduates.

Additional elements of the Core Program include:

• Build database of candidates seeking employment in the business world, to include Arab university graduates, as well as seniors about to graduate.
• Build database of small, mid-sized and large companies, including relevant contact persons (CEOs, Human Resource Managers).
• Create success-supporting programs: resume revisions, entrance examinations preparation, interviews coaching, cultural training, and more.
• Escort candidates from interview stage until the successful integration in the workplace.
• Create an atmosphere of willingness and openness among private employers, emphasizing the importance of diversity in the workplace, advantages to the company and to Israeli society as a whole.
• Educate employers that such employment opportunities are not acts of charity but a business opportunity, which also has positive ethical and societal implications.
• Initiate post-employment and follow-up programs including workshops and personal training, as well as a support system' for employees and employers.
• Overcome challenges:
  
  • Socio-cultural - preconceived ideas, stigmas and fears 
  • Networking - absence of a social network that can provide connections in the workplace, as well as moral support.
  • Qualifications - lack of familiarity with cultural codes of the Jewish employment sector, language barriers, and more