Kav Mashve’s vision is to promote a business environment that is open and provides equal opportunity to Arab university graduates, thus substantially increasing the number of Arab graduates employed in businesses (both private and public) in suitable positions and with appropriate compensation Kav Mashve was established in response to the grim reality of low employment rates of Arab college graduates in professional positions in Israel’s business community. Kav Mashve believes that increasing Arab presence in places of employment is a win-win situation for Jews and Arabs alike: Employers will gain committed qualified employees and benefit from a diversity of thought and knowledge, Arab college graduates will gain equal opportunities and a chance to realize their potential, and Israeli society will implement principles of civil equality fundamental to a democratic state.